Doorway pages are also called, lead capture pages, splash pages, opt-in pages squeeze pages. In a nutshell, an effective doorway page gives your visitor just enough information to make them want to know more. A really cool thing that happens the moment someone hits the submit button is that you are notified by email at the very same time.

By using an "opt-in" or "subscribe" form on your page, your visitor has only one of two choices:

• Enter their name and email address
   
• Or leave

 -- it's that simple.

By peaking their curiosity, you encourage them to take the desired action, which is to request more information from you (also known as "opting in"). They can't go any further and access what you are offering until they enter their information.

Once your visitor enters their information into your form and hits "submit" they will automatically be taken to the page that you want them to see next. This can be a "thank you" page, your company provided website, or another page that you've written to give them more information.

Capture pages are essential for building any long-term business online. You can use them in marketing various opportunities, products, or services that you want to promote.

You know how a strainer allows the smaller pieces to pass through, but the bigger (more difficult) pieces get stuck inside the strainer? This is what your capture page is designed to do, allow qualified visitors to pass through while holding back the less qualified visitors.

Without effective lead capture pages for your business, you're wasting your time and money. 

With internet marketing, the SINGLE MOST IMPORTANT thing that you MUST have is your contact list. We're not talking about some list of email names that you've bought from some bulk email broker either. We're talking about a qualified, CULTIVATED, permission-based list of subscribers that want more information about your business, product, or service!

When used correctly, capture pages are one of the easiest ways to build a permission-based contact list. It's a strategy that works because you've gotten your visitors ATTENTION and now they WANT to be on your email list. You've developed a relationship with them.

Important Note: To keep you on your best behavior, when emailing your contacts, ALWAYS give them a way to "opt-out" and don't be offended if they do. Let's face it... if someone doesn't want to be on your list any longer, do you REALLY want them to be? Your list should have only qualified prospects that respect and trust you and are truly interested.

Your list is as valuable as gold to you - so be sure you always treat them like they are! One of the best ways to do this is by staying in contact with them. Send them useful and valuable information on a consistent basis. Weekly or bi-weekly is a good rule of thumb. Even a monthly newsletter is good.

How Do Doorway Pages Work? (click here)